In the fall of 2022, a chance meeting between Zino Zaccagnini’s founder, Lorenzino Zaccagnini, and seasoned apparel expert Jason Ray sparked the beginning of what would become a powerful partnership. Lorenzino, having already found success with boutique brands in Europe, saw the potential for something different in the U.S. market. Zino Zaccagnini is a standalone venture, distinct from those boutique brands, aimed at introducing a luxury, streetwear-inspired line to a broader audience. Over the following year, Lorenzino and Jason's connection blossomed into a friendship, built on a shared vision for elevating premium casualwear. With Ray's extensive experience in the apparel industry, he was tapped to spearhead the U.S. launch as Chief Marketing Officer, and together, they are now poised to introduce the Zino Zaccagnini brand to a new market.